XL Recordings is a worldwide acclaimed record label, home of Adele, Thom Yorke, The Prodigy, Damon Albarn and more.
Twenty years after the 5th Chapter, the story continues. Chapter VI celebrates the very best of today's underground. Vinyl is limited to 1000 copies. Each copy has unique artwork.
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The starting idea was to create an infinite patterns of cubes using generative art, Think Tank helped translating the variable data process into print making each sleeve unique.
- Project management.
- Proofed artwork.
- Application of variable data process to digital printing.
- 1000 unique record sleeves printing.
- Digital printing.
"Think Tank has constantly delivered a high quality service and solution no matter how large or small, simple or complicated a project. In addition, it's always a pleasurable experience when we collaborate." Phil Lee, Creative Director, XL Recordings
In the video interview above, XL Recordings creative director Phil Lee explains the process he went through to make "Chapter VI" a reality.